If you are new to the online business arena you need to understand that search engine ranking is very important in helping to make your home based business succeed. Just because you have a website does not guarantee that you will be able to sell your products or services. To succeed in this arena it is important to drive more people to visit your webpage and therefore generate revenue for you. The more people exposed to your products and service, the more chances you have to be successful. The online internet business world is a very competitive one. Your marketing strategy is to make certain that you get more people to visiting your website than that of your competitors.Here are just a few of my favorites:ARTICLE MARKETING:Article marketing is by far my favorite marketing method. It can play a very important role the marketing strategy for your home based business. What I like about this is that it is FREE. It is easy and it is a great way to help your business to become known on the internet. How it works is you write small articles on subjects of your choosing that you then publish/upload to one or many of the websites that specialize in article hosting articles. Two of the better known sites for this are EzineArticles or ArticlesBase. When writing your articles try to come up with helpful and interesting ideas. Also it is very important to to include your website site information at the bottom of article. The object is to get people doing internet searches to read your articles and click on the your website link. Over time your articles can also make you popular on the Internet and this will allow your business to develop a presence on the Internet.VIDEO ARTICLES: Video article marketing is another one of my favorite marketing methods and it ties in closely with ARTICLE WRITING. The real beauty of this method is that it is pretty easy to do and most importantly FREE. Heck you already have the video script because it is based on an article you already wrote. What you do is choose an article that you have written, convert it into a video and post it on one of the free video hosting sites that exist on the web today. Some of the best known are YouTube, Metacafe and DailyMotion.com. A good video will give you potential access to millions of customers and is very effective in driving traffic to your website. And we know that more traffic means more revenue.BANNER ADS:Banner advertising costs money but can be a very effective internet marketing method because it can create website traffic quickly and can offer a good return on your investment. Buying banner ads is a good way to help home based businesses build product and service awareness. As you start to drive more traffic to your website through your banner ads and get more of your targeted market to purchase your products and services you will truly see the value of your initial investment in this method.PAY PER CLICK: This is one of the more popular and successfully used online marketing strategies but it does cost money. Pay Per Click advertising or PPC for short offers targeted advertising, fast results and precision metrics. You can create a campaign and have results within one hour. What Pay Per Click advertising is, is bidding on a key phrase to display your ad when someone enters the phrase in a search engine. You only pay if the visitor clicks on your ad. Unfortunately, it has the potential to suck the money out of your pocket faster than a New York minute. Pay Per Click can be very effective for home based businesses that are looking for fast results. It is highly effective in driving your targeted market to purchase your products or services.CUSTOMER SERVICE:One of the best methods for getting new customers for your online business will always be to give wonderful customer service. The better your customer service the stronger your referrals. And anyone in business knows and understands just how powerful word of mouth referrals can be to the success of business. This is really a no brainer.There are many ways to accomplish this goal of successful online marketing. Some of them are free and others cost money. As a business owner you will need to research and make your decisions based on your budget what works best for you.