Internet Marketing Business Promotion – No Cost and Low Cost Marketing Alternatives

The highest priority when first starting our marketing business online is to obtain a large traffic of consumers and visitors. The key to obtaining this is through website advertising – the least expensive online business advertising that is available. We don’t want to go into debt before we make our first dollar, and we need to keep in mind that there is free advertising available if we look for it. The focus should always be to develop an income that is continuous and growing, in order to become successful and to achieve financial freedom.

But we also need to keep in mind that marketing is not a bed of roses. We need to find the time to set it up and develop it with the best marketing strategies available to us. To do so, also requires enough money to pay the bills while we develop it, and also to purchase the necessities for online development – computer, Internet hookup, software, domains, etc. All of this is basic and necessary for an online website with marketing potential. We need to sell what we have or do not have to purchase outfront before the company can become started. So by using free advertising would be to our favor, as we can then disperse our money to another needed area.

Alternatives for advertising can be found that are low-cost and free, in assorted ways to advertise what we want to let the world know is available. Advertising is found in many forms whose purpose is to promote and direct target traffic to our site and product. Cheap and free ads are not any more effective than expensive ones – what does work is confidence that our product will sell, which will be reflected in our articles and web design. Clever and quick thinking for promotional ideas are also a high priority, which do not necessarily reflect on money value, but product “know-how” and the ability to foresee what the public wants, based on client feedback. Many factors will make the website and its products successful, with the clients as the main target.

A good idea for a less expensive way to promote our site is by writing original articles about products or services we offer through our website. By doing so, we let the consumer know of our expertise about the product and the skill we have with it. Each article can be signed with low-cost Internet article services for distribution, while some may even be free. The articles will then be distributed to publishers around the Internet. For distribution to a larger audience, a larger fee may be required, but an increase in sales will compensate for it. Each article will lead the readers back to the website for more information, and an increase in consumers and visitors will begin the database. There are many services that do writing for websites, so if we choose to not write for many reasons, a fee can be paid to these companies for doing it. Writing articles and their distribution are considered to be the best advertisement methods available for Internet marketing.

Another idea would be to begin a weblog or “blog” for our site promotion. Free of charge, it is considered by many to be a perfect way to get quality writing on the website with targeted traffic interested in what is on the web. Photographs, business reviews, product information, plus product reviews are part of the content we choose to put on our web logs. The most important thing is to make sure we put our link in the blog for the readers to have a way to visit our sites.

Online forums for posting are another promotional way to attract targeted consumers. To get our hyperlinks noticed, online forums offer many subjects that could be related to what we know and sell. If we post information that we know or have expert knowledge on, then our reputation becomes well known throughout related webs and consumers. Eventually, our names begin to stand out as an authority on the subject, and the more likely our website will become hyperlinked from many forum readers, in order to find out about our webs, us, what we do or what we are into. Many consider it to be the highest sale making promotion available.

Regardless which of the promotional tools we choose to use, the main thing to remember is that there are free and low-cost ones out there if we look hard enough. We need to promote our website and sell our product, and the best way possible needs to be chosen along with staying out of debt.

Do You Know What Internet Marketing Is?

Internet marketing is simply the act of promoting a product or service through the worldwide web. The reach of the internet means that both online and offline businesses can no longer ignore the internet when formulating their marketing strategies. Internet marketing is also referred to as eMarketing, online marketing or web marketing. This form of marketing has many advantages over conventional marketing especially for small businesses. However, many small businesses have sometimes held the mistaken belief that because of their small size, the internet presents a market that is too large and ambiguous for their business objectives.

To the contrary, therein lies the benefit of doing marketing through internet. The size of small businesses means that they may not have a lot of money available for a major conventional marketing campaign through posters, flyers, radio, TV and print ads. In fact, certain types of small businesses such as work-at-home enterprises may not have an official business premises. But with the internet, such businesses can setup a website and employ internet marketing techniques to draw new clients and update existing clients on any changes to their product portfolio.

The small scale entrepreneur can cut on marketing costs as all they need to do is regularly maintain their website and make use of search engine optimization techniques that will help give their website more publicity. Both of these are tasks the entrepreneur can do on their own. That said, liaising with an SEO professional is likely to provide better benefit and a more effective marketing campaign. Small businesses succeed because of the low costs that are needed to maintain the websites and in turn reap benefits from the greater customer base they acquire.

With the worldwide web, there is no restriction on what time clients can contact or place an order with a business that has a web presence. This fits in well with growing demands from clients in all industries of service that is accessible 24 hours a day, 7 days a week. A web presence also means the business is reachable to people that would want to check out the products but find it difficult to pay a physical visit to the business’ offices – all such clients would need to do is go to the internet and check your product listing to see if what they need is available.

Using internet marketing expands your client base from your neighborhood to international. You open up your business to a client that may be on the other end of the globe. Competition is another reason for small businesses to harness internet marketing. Remember that if you opt not to make use of internet marketing, your competitors already are. In order not to give them a competitive advantage over you, it is important that you incorporate online marketing to your product promotions.

How to Overcome Isolation in Your Home Based Business

Home based business is one of the most searched phrases in the search engines. This fact should give you an idea about the immense potentials of this business model.The obvious benefits of working from homes are avoiding stressful job routines, working during your own set hours, avoiding the tedious daily commuting to the offices, no reporting to your boss, being with your family and the list goes on and on.As soon as you launch your home based business, you will start realizing the things you actually miss while working for your boss.The interruption from visitors while you are trying to concentrate on work, having a few drinks on Friday night after work and taking a walk in the park after lunchtime with your colleagues are some of the things you would badly miss.Suddenly, you start feeling home alone. You will find that there is nobody to interact with. Now this feeling can become a major distraction to your work. Below are few ways to overcome the isolation while running a business from your home.Structure your time:The feeling of isolation can become a huge burden and you may get diverted from the goals of your business opportunity.Never start your day without a plan of daily targets. Structure your time well in order to overcome the feeling of being alone. It is preferable to prepare a to do list in the previous night itself, so that you can start your day productively. This also helps in overcoming the isolation blues.Connect to others: While writing down your to do list, make it a point to include two things which requires interaction with people. Keeping in touch with the people outside your home is very important for you to get rid of the feeling of isolation.Networking is very important part of any business, even if you work for yourself or for others. So you’ll need to start making contacts with people who are valuable for your business. This helps you in connecting with the outside world where your market lies. Unless you embrace the market, you will not be able to earn from it.You can join few professional clubs, networking forums and attend seminars which are related to your business. This way you can meet new people with similar challenges and interests.Set up joint ventures: In order to keep the isolation blues at bay, you will need to set up a joint venture with other home business proprietors. You could also identify other businesses which tender services complementing your business. You can form a mutual alliance with such companies by sending and receiving additional business in the form of referrals. Joint ventures normally stand a better chance of penetrating deep into the market.Background noise: Most of the time, it is only the state of silence which gives you the feeling of being home alone. In the regular workplaces, you get to hear the background sounds like other people conversing, telephones ringing, and other frenzied noises from every parts of the office. The silence in your home office can get deafening and you’ll need time to get used to that kind of silence.You can overcome this by turning on the radio during the breaks. Just make sure that you do not get too engrossed and extend your breaks. It could affect your home based business. Listening to music can be very rejuvenating during your breaks.

How Do I Market My Home Based Business?

If you are new to the online business arena you need to understand that search engine ranking is very important in helping to make your home based business succeed. Just because you have a website does not guarantee that you will be able to sell your products or services. To succeed in this arena it is important to drive more people to visit your webpage and therefore generate revenue for you. The more people exposed to your products and service, the more chances you have to be successful. The online internet business world is a very competitive one. Your marketing strategy is to make certain that you get more people to visiting your website than that of your competitors.Here are just a few of my favorites:ARTICLE MARKETING:Article marketing is by far my favorite marketing method. It can play a very important role the marketing strategy for your home based business. What I like about this is that it is FREE. It is easy and it is a great way to help your business to become known on the internet. How it works is you write small articles on subjects of your choosing that you then publish/upload to one or many of the websites that specialize in article hosting articles. Two of the better known sites for this are EzineArticles or ArticlesBase. When writing your articles try to come up with helpful and interesting ideas. Also it is very important to to include your website site information at the bottom of article. The object is to get people doing internet searches to read your articles and click on the your website link. Over time your articles can also make you popular on the Internet and this will allow your business to develop a presence on the Internet.VIDEO ARTICLES: Video article marketing is another one of my favorite marketing methods and it ties in closely with ARTICLE WRITING. The real beauty of this method is that it is pretty easy to do and most importantly FREE. Heck you already have the video script because it is based on an article you already wrote. What you do is choose an article that you have written, convert it into a video and post it on one of the free video hosting sites that exist on the web today. Some of the best known are YouTube, Metacafe and DailyMotion.com. A good video will give you potential access to millions of customers and is very effective in driving traffic to your website. And we know that more traffic means more revenue.BANNER ADS:Banner advertising costs money but can be a very effective internet marketing method because it can create website traffic quickly and can offer a good return on your investment. Buying banner ads is a good way to help home based businesses build product and service awareness. As you start to drive more traffic to your website through your banner ads and get more of your targeted market to purchase your products and services you will truly see the value of your initial investment in this method.PAY PER CLICK: This is one of the more popular and successfully used online marketing strategies but it does cost money. Pay Per Click advertising or PPC for short offers targeted advertising, fast results and precision metrics. You can create a campaign and have results within one hour. What Pay Per Click advertising is, is bidding on a key phrase to display your ad when someone enters the phrase in a search engine. You only pay if the visitor clicks on your ad. Unfortunately, it has the potential to suck the money out of your pocket faster than a New York minute. Pay Per Click can be very effective for home based businesses that are looking for fast results. It is highly effective in driving your targeted market to purchase your products or services.CUSTOMER SERVICE:One of the best methods for getting new customers for your online business will always be to give wonderful customer service. The better your customer service the stronger your referrals. And anyone in business knows and understands just how powerful word of mouth referrals can be to the success of business. This is really a no brainer.There are many ways to accomplish this goal of successful online marketing. Some of them are free and others cost money. As a business owner you will need to research and make your decisions based on your budget what works best for you.

How to Choose the Right Home Based Business Idea For You – 8 Tips

The number of options available for a home based business idea can be overwhelming. Many established true home business models have potential for success.The most appropriate business model depends on the essential skill sets and resourcefulness of an individual. Passion and desire for the same can generate regular income and thereby improving the lifestyle. Initial ventures can be carried out without the risks or heavy investments. Home based business models require concentrated efforts and hard work to generate profits.Financial necessities and investment requirements must be adequate enough to establish the desired business model. Networking skills and ability to learn from the leaders in the same business will prove fruitful for long term growth.The following pointers can serve as a guide to choose the right opportunity:
A special talent for a certain activity which provides personal joy and fulfillment can be pursued as a home based business. Example: A passion for words can propel a work from home career as a freelance writer.
A business plan must be decided with the criterion of time. Certain ventures require commitments and regular deadlines to act upon. Success and business profits are proportional to the extent of dedicated efforts.
Individual ability like selling skills and networking potential has to be acknowledged. Product and service based business models require extensive marketing and communication work. The ability to connect to people can never be ignored.
Personality characteristics like temperament and educational training can provide cues to choose business models from a known area of expertise. Previous experience in the same functional area can be an added advantage.
Areas of interest and leisure activities can indicate professional strength and weakness of an individual. Marketable activities that can work as a business model can be pursued. Example: Craft work associated with high creativity can involve pottery and ceramic products.
Professional qualification and expert knowledge can enable an individual to provide home based consulting services. This should be accentuated by high demand for the service or product like in every business model.
A home based business idea must work to provide for an existing market demand and must have sustained long term viability.
Lifestyle factors like ability to travel, financial resources and market conditions have to be considered as primary determinants.
A complete business plan must be prepared which is inclusive of all factors and growth determinants. The financial resources earmarked for the venture must work and provide for the business until there is generation of profits.Opportunities for growth, risks and difficulties must be tabulated and studied in depth with the research material. Acknowledgement and assessment of competitors can take away fear of uncertainty associated with home based business ideas.Darrell Lischka

Get an International Business Degree and Start a Rewarding Career

A Master’s degree in International Business can be your key to unlocking an exciting career that takes you around the world and introduces you to the ins and outs of one of today’s most sought after careers. There are many campuses and online schools around the United States that offer this degree. It’s important to find the right school to earn your Master’s degree.

When you begin your search for a school consider the following:

1. Do you want to study online or at a physical college?

2. How much tuition can you afford? Do you qualify for loans or scholarships?

3. How much time do you have to devote to studying?

Once you have all the facts lined up you can begin looking for schools to enroll in. Find the school that’s right for you and hit the books. Once you have earned your degree you’ll be qualified to take on exciting responsibilities for a business or corporation with a global presence. The more experience you gain the more money you’ll earn and the closer you’ll get to fulfilling your career goals.

Get started today! There’s no better time than right now to get get your degree. This is an in-demand career that’s sure to take you further than you ever thought you’d go!

But it all starts with the right degree. Find out more about how you can earn a degree either online or at a campus near you. The first step is deciding to get more information. Then you’ll be on your way to a Master’s degree in International Business!

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.